Website Valuation Calculator
The asking price isn’t the payout.
A big number at the top of an offer means very little until you read the terms. Start with the profit, test the multiple, then see what is paid now and what is still somebody’s promise.
No signup. No email gate. Numbers stay in this tools session; refreshing or leaving this area resets them.
Stress-test the multiple
Same business. Different deal.
Move the monthly multiple six months down or up. Keep profit, selling fees, and closing terms unchanged.
| Scenario | Monthly multiple | Sale price | Net proceeds | Cash at closing |
|---|---|---|---|---|
| Lower | 18× | $45,000.00 | $40,000.00 | $31,000.00 |
| Selected | 24× | $60,000.00 | $53,500.00 | $41,500.00 |
| Higher | 30× | $75,000.00 | $67,000.00 | $52,000.00 |
Know what the numbers mean
What the calculator actually counts.
The math follows your inputs. It does not check whether those inputs are a good idea.
- Start with earnings that hold up.
- This tool applies a monthly multiple to average normalized monthly operating profit. Use a representative history, not the best month on your camera roll. Count the ongoing work a buyer must pay for after handover and explain any one-off adjustments. This is not a formal SDE or EBITDA calculation.
- Get the unit right.
- A 24-month multiple represents two years of profit. It is not a 24-times annual multiple. The annual equivalent is shown alongside your input. The preset buttons and six-month comparisons are examples to test—not market recommendations or a price range a buyer has agreed to.
- Subtract what comes out of the deal.
- The selling percentage applies to the full headline price. Fixed closing costs come out separately. Net proceeds here are before tax, debt, working-capital, and other deal-specific adjustments. If the costs exceed the price, you see the shortfall. We do not hide it behind a zero.
- Cash later is not cash now.
- The upfront percentage determines what is paid at closing. This model pays all entered fees and closing costs at that point. The remainder may be a seller note, holdback, or contingent earnout. The tool does not price interest, discount future payments, or assess whether you collect them. Read the actual deal.
Before you use the result
Know what you’re looking at.
Use current comparable transactions and serious buyer or broker feedback for the business. The 12×, 24×, 36×, and 48× buttons are numeric examples. Clicking a bigger one does not make your website more valuable. The calculator shows the consequence of your assumption; it does not prove the assumption.
Earnings they can verify and take over. Look at traffic and revenue concentration, content rights, account transferability, founder dependence, recent trends, and the terms. A serious transfer problem can kill a deal, not just knock a few percent off. These are things to investigate, not automatic calculator bonuses.
Then an earnings-multiple calculation is the wrong tool for that question. The domain, audience, content, or technology may still have value. We show the limitation instead of displaying a negative sale price or pretending the assets are worthless.
No. It deducts only the selling fee and fixed closing costs you enter. Taxes, debt payoff, working-capital adjustments, financing interest, and other deal terms can change the money you keep. Get those worked out for the actual transaction.
Because part of the price may arrive later—or may depend on conditions you never meet. Cash at closing deducts the entered fees from the upfront payment. Net proceeds assume the whole price eventually arrives. Do not treat an unpaid earnout like money already in your bank.
No. It is arithmetic using your assumptions. It does not verify profit, research comparable sales, check transfer rights, or find a buyer. Use it to understand the deal, then get qualified financial, legal, and tax advice on an actual sale.
Inputs and results stay in this tools session’s memory. They are not sent to a server, analytics events, or the URL. Switching tools keeps them; refreshing or leaving the tools area resets them. A CSV is created on your device only when you choose to download it.